Glassdoor for Employers on Posting a Job, Its Cost and the Free Employer Account

You cannot buy a Glassdoor job posting in 2026. Job postings originate on Indeed and reach Glassdoor from there, so the price of appearing on Glassdoor is simply the price of your Indeed job: $0 inside Indeed's three free posts per calendar month, or a $5 a day self-serve minimum once you sponsor it. What is still genuinely yours on Glassdoor is the free employer account, which controls your company profile and lets you respond to reviews. Those two facts pull in opposite directions, and most advice written before 2026 gets both of them wrong.

This matters more than a naming change, because it quietly removes a line from your hiring plan. If your channel list has Indeed and Glassdoor on separate rows with separate budgets, it has one fewer channel than it says it does.

How to post a job on Glassdoor

Start on Indeed. That is the whole instruction, and everything else is administration around it.

If you begin on Glassdoor, the posting flow will route you to Indeed to finish, which is the single most common source of confusion for employers who last hired a couple of years ago. Indeed's employer help article on the Indeed and Glassdoor partnership states the arrangement in its own words: Indeed job ads can appear on Indeed and Glassdoor when eligible, and you still set up campaigns and pay through Indeed. Edits and removals sync from the Indeed side.

So the working sequence for a new employer is three steps, and only the first two involve a job:

1. Open an Indeed employer account and post the role there, free or sponsored.
2. Let the distribution happen. An eligible listing appears on Glassdoor without a second submission, a second budget or a second approval.
3. Separately, claim your free Glassdoor Employer Account, because that is what controls the page a candidate reads about you after they have seen the listing.

Step three is the one employers skip, and it is the one that is actually still Glassdoor-specific. Everything in steps one and two is an Indeed transaction wearing a Glassdoor label.

What job posting on Glassdoor costs in 2026

There is no Glassdoor rate card, because there is no Glassdoor product to price. Your Glassdoor cost is your Indeed cost, and Indeed publishes minimums rather than prices.

The $5 and $25 floors are the same listing at two different prices, and the only variable is how the job travelled. Typed in by hand it is $150 a month. Arriving through your applicant tracking system it is $750 a month, per role, because the $25 minimum applies to each individual job rather than to a campaign average. Adding a tenth role to a feed adds a tenth $25 minimum rather than sharing a budget that is already sitting there. The full schedule is on our Indeed job posting cost page, and the side by side against the other brand employers usually shortlist is on Indeed vs Glassdoor for employers.

The last row is worth reading carefully before a salesperson explains it to you. Glassdoor still sells to employers, but what it sells is branding: profile control, review response tooling, brand analytics. Those packages are quoted rather than published, they scale with company size, and buying one puts no additional job in front of any candidate. If someone is pitching a Glassdoor package as a way to fill a role faster, that is not what the product does.

The change on 31 March 2026 that closed the free route for a lot of employers

If your Glassdoor listings quietly stopped showing up this year and nobody could tell you why, this is almost certainly it.

Under Indeed's single-source feed policy, effective 31 March 2026, jobs sent to Indeed through a single-source feed are visible only when sponsored, in cases where the applicant tracking system already has an Indeed integration. A second deadline on 30 June 2026 did the same to sponsored-only single-source feeds coming from advertising agencies. Employers on a homegrown or non-integrated system are outside the policy.

Because Glassdoor visibility is inherited from the Indeed listing rather than granted separately, the effect carries straight through. A listing that can no longer be organic on Indeed cannot be organic on Glassdoor either. The free path onto both sites closed at once, and it closed specifically for the employers who had invested in recruiting software, which is to say the more established ones.

The price of reopening it is the sponsored floor, and the arithmetic is quick. One role through a feed at $25 a day is $750 over a 30 day month. Ten open roles is $7,500 a month for reach that was free in February. No invoice explained the change, because the previous amount was zero and zero does not generate a line item. If you run a feed and your applicant volume dropped this spring without a matching drop in your market, check the sponsoring status before you rewrite the job descriptions.

What the free Glassdoor employer account is still worth

Claim it. It costs nothing, it takes an afternoon, and it is the only part of Glassdoor that is still genuinely under your control.

A free employer account lets you claim the company profile, correct the description and industry, add benefits, photos and a logo, and respond to reviews as an official representative rather than as an anonymous account nobody believes. Indeed's own partnership guidance is explicit that employer accounts and permissions are not combined, so this is a separate login from your Indeed one, managed in the Glassdoor Employer Center. A merged company, two credentials.

The reason to bother is sequence. Glassdoor is not a discovery channel any more, and arguably has not been one for years. It is a verification channel. A candidate sees your role somewhere, then goes and reads your reviews, your salary reports and your interview accounts before deciding whether to apply, and again before deciding whether to accept. That is late in the funnel, where a single unanswered review costs more than a week of ad spend.

Which means the diagnostic question is not whether Glassdoor is worth money. It is which problem you actually have. If applications are not arriving, that is a reach problem and the lever is Indeed budget or a different board; Glassdoor will do nothing for you. If applications arrive and then candidates go quiet after the first conversation, that is a verification problem, and more ad spend makes it worse by pushing more people through the same leaky step. Publishing the salary range in the listing is the cheapest fix available for both, and it is increasingly not optional: we cover where it is now required in pay transparency laws by state, and how to write the listing in how to write a remote job description.

Is Glassdoor worth it for employers?

The free account, yes, for every company with more than a handful of employees. The paid branding packages, only if employer brand is already a funded programme with someone accountable for it, because they are priced by company size and quoted by a salesperson rather than published.

The job posting question is not really a Glassdoor question at all. It is an Indeed question, and the honest way to frame it is: what does one channel owned by one company get me, and what happens when that company changes a policy? Recruit Holdings has consolidated two brands into one entity and closed a free distribution route in the same eighteen months. Both moves point the same way. If your plan depends on that channel and nothing else, you are exposed to decisions you do not get a vote on.

Sponsored volume also has a cost that never shows on the invoice. Indeed's one-click applications mean a broad role can pull hundreds of applications, and a large share of them from people who did not read the listing. That is not a defect, it is what buying reach looks like, and the bill lands on whoever reads the pile. A hiring manager spending six hours screening is a real expense, usually a bigger one than the ad spend, which is why a lot of teams now put something in front of that step to run first-round screening interviews rather than doing it by hand at volume. Either way, the cheapest version of that problem is not having it: a smaller, better-filtered applicant pool costs less to process than a large one.

When to post the role somewhere else entirely

There is one case where the whole Indeed and Glassdoor question is the wrong question, and it is the case this board exists for.

If the role is fully remote and you want people who only want remote work, a general aggregator works against you. On both sites remote is a filter that hybrid and on-site listings routinely slip past, so remote-seeking candidates have learned to distrust it, and that distrust lands on your honest listing too. You then pay per click for geography you did not want: applicants who need relocation, applicants outside your payroll states, and applicants who filtered on the job title and never registered the word remote. Every one of those clicks is billable, and none of them can be refunded.

The alternative is a board where remote is the entire inventory rather than a checkbox, at a price that does not move with the auction. A listing here is $199 a month, live until you cancel, every listing has to show a salary range, employers are verified by hand, and there is no application cap and no commission on the hire. It is a much smaller audience than Indeed and it always will be; for an hourly local role it would plainly be the wrong choice. For one well-defined remote role where you want a short list rather than a long one, against a $750 a month sponsored floor for a single feed-fed listing, a fixed fee you can name in advance is the easier number to defend.

If you want the wider field before committing, Indeed alternatives for employers compares the general and remote-only sites, are Monster and Indeed the same company answers the identical ownership question about the other brand employers double-count, and cost to post a job lists what every major board charges. Our own rates are on the pricing page.

Ownership and merger dates checked September 2026. Glassdoor legally merged into Indeed, Inc. on 1 July 2026, following the integration announced by Recruit Holdings in July 2025. Posting flow, free and sponsored behaviour and the separate-logins point are taken from Indeed's employer help article on the Indeed and Glassdoor partnership. Indeed minimums are carried from our own Indeed job posting cost page, checked August 2026; Indeed's pricing page blocks automated re-checking, so treat those as August figures. Glassdoor branding package prices are buyer-reported, not published.